Brian Cook

Managing Partner

The Insurance Loft

518 17th St Ste 1450
Denver, CO 80202


Let’s be honest, insurance is rarely anyone’s favorite topic. But what it lacks in popularity, it makes up for in importance. Insurance is the only financial product working to protect you, your family, and your financial well-being. And that is why I love it! Sadly, most have no real understanding of their coverage. And many companies are not offering resources to learn about it. Leaving many simply shopping for the lowest cost and hoping for the best. That mentality is not only misguided, it’s dangerous for the consumer. That is why we started The Insurance Loft from scratch. No venture capital money, no existing company structure, no outside forces. Just our own vision for a better interaction with insurance. Clients before profits, education before sales.

The Insurance Loft  is an independent insurance agency offering personal, commercial, and life insurance in 30+ states across the country. As an independent agency, we hand pick the companies we work with. Allowing us to offer our clients multiple options, but still only offer products we trust. And we are picky! This model allows us to gain an understanding of our client’s needs, and then offer a tailored solution from the right company. Best part, all of our agents are salaried based employees. Leaving them focused on your well-being, not simply making a sale.

In 2007, I received my degree in Psychology (industrial focus) from Coe College in Cedar Rapids, IA. A private school that offered great opportunities in the field. It was here I was first struck by the appeal of entrepreneurship and knew I wanted to start my own company. After months of research & development into the insurance industry, the decision was made, and The Insurance Loft was born.

Hobbies, Interests, etc.

Personally, I very much love to travel, golf, cook, and learn new things. Not particularly in that order, it changes daily. I also have a true appreciation of the written word, in any form, as well as movies and music. And while it may sounds a bit cliché, I truly enjoy my work and pushing my business to new heights.

But most of all, I enjoy time with my family. Particularly my beautiful wife and soon to be son or daughter!

Who would be your best referral?

My best referral is any individual, family, or business focused on protecting what they care about most. From there, it would be my pleasure to help them better understand insurance and how it can work for them!